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Marketing Communications by Olujimi Kayode

Small book cover: Marketing Communications

Marketing Communications
by

Publisher: Bookboon
ISBN-13: 9788740306743
Number of pages: 305

Description:
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.

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