Logo

Marketing Communications by Olujimi Kayode

Small book cover: Marketing Communications

Marketing Communications
by

Publisher: Bookboon
ISBN-13: 9788740306743
Number of pages: 305

Description:
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.

Home page url

Download or read it online for free here:
Download link
(3.2MB, PDF)

Similar books

Book cover: Perfect Presentations: How You Can Master the Art of Successful PresentingPerfect Presentations: How You Can Master the Art of Successful Presenting
by - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
(8824 views)
Book cover: Introducing MarketingIntroducing Marketing
by - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(4408 views)
Book cover: New Year New Marketing PlanNew Year New Marketing Plan
by - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(3573 views)
Book cover: Permission MarketingPermission Marketing
by - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(5790 views)