by Olujimi Kayode
Publisher: Bookboon 2014
Number of pages: 305
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.
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by Robert W. Palmatier - Marketing Science Institute
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Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
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