by Olujimi Kayode
Publisher: Bookboon 2014
Number of pages: 305
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.
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by Robert W. Palmatier - Marketing Science Institute
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Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc.
by John Burnett - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
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