Marketing Communications
by Olujimi Kayode
Publisher: Bookboon 2014
ISBN-13: 9788740306743
Number of pages: 305
Description:
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.
Download or read it online for free here:
Download link
(3.2MB, PDF)
Similar books

by Robert W. Palmatier - Marketing Science Institute
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more.
(13054 views)

by John Burnett - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(13538 views)

by Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(13582 views)

by L. Wrightsman, J. Hughes, D. Powers - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(9607 views)